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Innovation in every stitch


SHOP Best Sellers

Rec Hoodie V2 (NEW)


Never Ending Comfort.

Novo Tee 2-Pack


Dare to be different, dare to be Novo.

Surge Tee


We're proud to announce that the Surge has arrived!

Novo Tee


Dare to be different, dare to be Novo.

Why We Built This - Ch. 2

"I’ve realized what fulfills me isn’t simply clothing or business but creating authentic relationships that help solve problems."

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Basecamp Fitness is a progressive exercise that gives a powerful full body exercise.

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LifeClinic provides holistic care, and offers alternative treatments, such as chiropractic adjustments and soft tissue work.

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Tomb45 creates innovative products and tools for barbers and barbershops.

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Bell Bank is the largest family-and employee-owned bank in the upper Midwest, and one of the largest in the nation, with assets of more than $9 billion.

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